There’s a myriad of AutoResponder companies out there so which is the best one and what should you be looking for in one? First, consider this statement…THE MONEY IS IN THE LIST…unless you are very new to Internet Marketing you’ve heard that statement before, probably several times. Stop and think about that for a minute…THE MONEY IS IN THE LIST. If that’s the case, and it is, then that would place your AutoResponder at the top of the list of business tools and resources would it not? If your mailing list is what is going to make you your income why would you settle for second best especially just to save a few dollars.
There’s several things to consider in choosing an AutoResponder but the biggest is deliverability. If your mailings aren’t getting through to your subscribers then your not going to be making any sales. One of the biggest causes of mail not getting through is spam traps. With so much spam out there Internet Providers all have tools in place to filter out spam. If your AutoResponder company does not have a good name and reputation your chances of having your mailings fail to reach your subscribers increases substantially. On the other hand if your AutoResponder company does have a good reputation your chance are increased dramatically. Even the use of simple words like free can cause your mail to get trapped if you choose the wrong company. It may happen anyways but the chances are far less. This is where the bigger names like AWeber and GetResponse become so important. Their reputation is so high among Internet Providers that mail delivery is almost guaranteed unless you ARE a spammer.
What’s that I hear? Other companies are cheaper you say? Well, what price do you put on the success of your business? Is it worth losing everything you’ve put hours of effort into through the choice of a bad AutoResponder company. It can happen. Spam complaints can see your host closing down your site, you can even lose your domain. All for saving a few dollars a month. Let’s have a closer look at pricing. You’ll be hard pressed to find an AutoResponder company that charges less then $20 a month give or take a few dollars. Where the increased prices come into play is that companies like AWeber and GetResponse have tiered pricing. So while some will charge $20 a month for 10,000 subscribers AWeber and GetResponse prices increase after you exceed 500 subscribers, to around $30, and again after passing 2,500 to around $50. At a glance that may seem like a big increase, especially the second one, but is it really? If you’ve been building your mailing list properly you’ve been targeting people interested in your product or niche not going after huge numbers. After all, wouldn’t you sooner have a list of 100 buyers then 1,000 tire kickers? That being the case, by the time you reach 500 subscribers you should be seeing a return from your mailing list and a $10 increase in your monthly AutoResponder should not be of any great concern. By the time you reach 2,500 you could be making a comfortable living off of your mailing list and what’s $50 a month for the service that provides you your living to a large extent?
When I was in the process of choosing an AutoResponder I did a lot of research as I knew how important it is. Among other things, I posted on as many forums related to Internet Marleting as I could asking what AutoResponder people felt was the best. The overwhelming response was that AWeber and GetResponse are the best. The responses mentioning other ones were almost non-existent. So which of the two is the best? In terms of price and features they are pretty much identical but AWeber enjoys the support of a lot of the industry and a lot of things like templates and the like default to AWeber. Whichever you choose, or if you elect to go elsewhere, just remember that choosing an AutoResponder is a big choice in the future plans for your business. PLAN FOR SUCCESS!
“Success often comes to those who dare to act. It seldom goes to the timid who
are ever afraid of the consequences.” Jawaharlal Nehru
What is auto responder?
It is a service that manages a mailing list to which you can then send either bulk mailings to via a broadcast or or you can do sequntial mailings that people recieve in a predermined time span.
Rod,
Great perspective on the quality of autoresponder services. Myself, I’m an Aweber man and love them to pieces.
Their support is totally amazing too.
Every business has an asset of some type and in the online world that asset is called your list… Glad to have Aweber looking after mine.
Cheers,
Rob
.-= Rob Canyon´s last blog ..Success Leaves Clues…Two of AlexJeffreys top students reveal their Secrets. =-.
Hey Rod,
What a wonderful post, I think I will choose Aweber
btw I tweeted the post
=-.
.-= Mohamed Hammad´s last blog ..technorati verification
Thanks, Rob and Mohamed. I currently use GetResponse and have had no issue with them. I’m not too impressed with their new changes, they could have done a lot better in my opinion.
Yes, I saw the RT, Mohamed. Thanks, it’s appreciated.
Hey Rod,
Many years ago I had an account with GetResponse.
Can’t really remember why I made the switch but am firmly in the Aweber camp now.
David
.-= David Walker´s last blog ..New eBook – Stop Slogging Start Blogging! =-.
Hey Rod
Great looking blog, nice and clean. Cool header.
I use a service called Automate Your List which was one of Michael Rasmussian’s product offerings. It is Aweber branded for Michael. The cool thing is that the only way you can see a difference at the site is the name on the header everything else is the same including customer service. The other cool thing is there are no price increases, it is the same price if you have 1 or 5,000 on your list. Of course this could change sometime in the future, who knows. For now it is a real good deal for Aweber service. Not sure if Michael is still selling the service but it would not hurt to check into it if someone needs an Auto Responder Service. There is no Affiliate Program for Automate Your List.
.-= Thomas Northrop´s last blog ..Alex Jeffreys Class Module Three =-.
Thanks, Thomas
Automate Your List may be cheap compared to AWeber but what kind of reputation does it have with ISP’s? If it somehow piggybacks on Aweber’s rep then it’s a pretty good deal, if not, then maybe not so much.
Good looking website!! Lots of nice content. I am a student of Alex’s Jeffrey’s in his current 2.0 class. Keep up the good work!
Lee
Rod
I think your last point about the reputation with ISPs is the key to all this. Its no point a having an effective autoresponder if ISPs are likely to treat your emails to lists as junk!
AWeber pride themselves on having a good reputation with ISPs so that in itself must give you the quality reassurance you need for this type of thing.
Thanks for the kind words, Lee.
I am a true die hard AWeber fan. I did try GetResponse at one time and ended up canceling their service. Don’t ask me why, it has been some time now.
I have also subscribed to other newsletters and it blows me away when I get the message hours after the conference call. I won’t mention any names.
So yes I have to agree picking a good, reliable autoresponder is one of the most important decisions you will have to make.
Oh and I was totally blown away when I received a welcome letter in the mail from AWeber thanking me for my business and letting me know they were there for me – that’s powerful.
Alvin Dawe
.-= Alvin Dawe´s last blog ..Free Traffic for Broke Marketers =-.