So why did I balk at using it in the online world until seeing it discussed by Alex Jeffreys when I was used to using it in the offline world? I suppose it was largely because I felt I could do the tasks cheaper myself but, as I have learned, I was fooling myself to a large extent. The biggest mistake was not viewing my online business the same as I did my offline one even though the same principles apply. Every business, be it online or not, requires a certain amount of investment both in time and money. The trick is knowing when your time is better spent doing something else.

What do you feel your time is worth? Do you feel you’re worth $10 an hour? $20? I found that to be a hard number to determine initially as I was basing it to a large extent on what I made as an electrician, more accurately, what the going rate was for one. That, of course, wasn’t going about it right as Internet Marketing is not Electrical Contracting. What I finally did was figure out my monthly expenses and base what my time is worth on that.

Once I arrived at that figure it was far easier to see where I could use outsourcing to my benefit. While outsourcing copywriting and graphics work was pretty apparent to me from the start I had a little lesson in how Web Hosting could also be something to consider. I’m pretty good at the techie stuff. I can set-up a blog in no time and am comfortable digging around in the code to make changes but is it cost beneficial for me to be doing so? I’ve come to find that putting up my own blogs makes sense but digging around in the code maybe not so much. This became apparent when I noticed that the link text was being hidden on my comments page due to the colour of my headers. After mucking around for an hour or so and not finding a solution I sent an email off to Sheryl at ProHost Management asking her if she could fix it for me. This was at midnight or so and the following morning I woke up to find that she’d found a solution and the text was now visible. Needles to say, Sheryl will be hearing from in the future should stuff like that crop up and I’ll be spending my time doing something more beneficial…or fun.

The reason I brought the trouble with my links up is to illustrate that sometimes you have to look a little deeper into where outsourcing can prove to be more beneficial. I also have hosting with Hostmonster who have provided me with quality hosting for some time, and still do. They are cheaper then ProHost but don’t provide the same level of support and there’s where I started to look at Web Hosting as a form of outsourcing. While I initially opened up an account with ProHost for their Social Traffic Hosting package I’ve come to realize that the extra support…outsourcing…will also be of great benefit to me.

So look a little deeper at the tasks you’re doing. You may find that you’re far better off to have someone else do them while you concentrate on doing things you’re more proficient at. Also look past the price and more at the services and features offered. Don’t just concentrate on the present, look to the future. While some features may not be beneficial to you at this time they may in the future. Changing services later can prove to be costly and/or inconvenient.

“Winners never quit and quitters never win.” Vince Lombardi